BRAND & MARKETING DESIGN
FOR SAAS & CONSUMER BRANDS
BRAND AND
MARKETING DESIGN FOR
SAAS & CONSUMER BRANDS
A brand can have a great product, the right offer,
and still lose people at the point of communication.
This is what design solves - It presents the value and
message in a way that people get it, and the
next step they need to take is obvious and clear.
A brand can have a great product, the right offer, and
still lose people at the point
of communication. This is what design solves - It presents the value and message in a way that the customer gets it, and the next step they need to take is obvious and clear.
A brand can have a great product, the right offer, and still lose people at the point of communication.
This is what design solves - It presents the value and message in such a way that the customer gets it, and the next step they need to take is obvious and clear.
DESIGN NOTES
DESIGN NOTES
CREATIVE BREAKDOWN
CREATIVE BREAKDOWN
CREATIVE BREAKDOWN
A brief look at selected creatives, the thinking behind them, and the message each
one was built to communicate.
A brief look at selected creatives, the thinking behind them,
and the message each one was built to communicate.
A brief look at selected creatives, the thinking behind them,
and the message each one was built to communicate.
Feature update, not feature dump.
Feature update, not feature dump.
Feature update, not feature dump.
This creative avoids turning a product update into a feature dump. It keeps the app interface central and gives the message one clear job: show what is new and why it helps.
This creative avoids turning a product update into a feature
dump. It keeps the app interface central and gives the
message one clear job: show what is new and why it helps.
This creative avoids turning a product update into a feature dump. It keeps the app interface central and gives the message one clear job: show what is new and why it helps.
Industry: SaaS Fintech
Deliverable: Product Update Creative
Touchpoint: Email
Industry: SaaS Fintech
Deliverable: Product Update Creative
Touchpoint: Email
Industry: SaaS Fintech
Deliverable: Product Update Creative
Touchpoint: Email
Making the nutrition claim feel edible.
The creative turns a nutrition benefit into something easy to grasp quickly, using a familiar comparison, strong product presence, and food imagery that makes the offer feel appetizing rather than clinical.
Industry: CPG/ Food and Wellness
Deliverable: Product Benefit Ad
Touchpoint: Social Media
Benefit-led but still easy on the eye.
The flavors are introduced by using strawberries and watermelon imagery. The soft, pastel palette makes this ad standout in the feed, creating an aesthetic yet effective base for the product and ingredient callouts.
IIndustry: Beauty & Wellness
Deliverable: Static Product Ad
Touchpoint: Meta
The classics have a new station.
Created for a Throwback Thursday Campaign, the turntable establishes the throwback mood instantly, while the campaign presents Boomplay as the modern destination for rediscovering and streaming classic songs.
Industry: Music Streaming | Digital Entertainment
Deliverable: App Install Creative
Touchpoint: Web Display
Making a brand email, less boring.
Instead of presenting the newsletter as just another routine inbox notification, this creative plays on the pop - cultural meaning of ‘tea’ as gist or insider information, using the visual to make the newsletter feel like something the reader really needs to open.
Industry: Digital Media
Deliverable: Newsletter Header
Touchpoint: Email
Making global transfers feel effortless.
This creative uses floating clouds as a cue for ease and effortlessness. Paired with the bold headline and product UI,
it presents international payments as something simple and accessible rather than stressful or complex.
Industry: Fintech
Deliverable: App Install Creative
Touchpoint: Social Media | App Store
Making the nutrition claim feel edible.
Making the nutrition claim feel edible.
The creative turns a nutrition benefit into something easy to grasp quickly, using a familiar comparison, strong product presence, and food imagery that makes the offer feel appetizing rather than clinical.
The creative turns a nutrition benefit into something easy to grasp quickly, using a familiar comparison, strong product presence, and food imagery that makes the offer feel appetizing rather than clinical.
Industry: CPG/ Food and Wellness
Deliverable: Product Benefit Ad
Touchpoint: Social Media
Industry: CPG/ Food and Wellness
Deliverable: Product Benefit Ad
Touchpoint: Social Media
Benefit-led but still easy on the eye.
Benefit-led but still easy on the eye.
The flavors are introduced by using strawberries and watermelon imagery. The soft, pastel palette makes this ad standout in the feed, creating an aesthetic yet effective base for the product and ingredient callouts.
The flavors are introduced by using strawberries and watermelon imagery. The soft, pastel palette makes this ad standout in the feed, creating an aesthetic yet effective base for the product and ingredient callouts.
Industry: Beauty & Wellness
Deliverable: Static Product Ad
Touchpoint: Meta
Industry: Beauty & Wellness
Deliverable: Static Product Ad
Touchpoint: Meta
The classics have a new station.
The classics have a new station.
Created for a Throwback Thursday campaign, the turntable sets the nostalgic tone, while the play button brings in a clear digital cue.
Together, they connect old-school music with Boomplay as the modern way to rediscover and stream it.
Industry: Music Streaming | Digital Entertainment
Deliverable: App Install Creative
Touchpoint: Web Display
Industry: Music Streaming | Digital Entertainment
Deliverable: App Install Creative
Touchpoint: Web Display
Making global transfers feel effortless.
Making global transfers feel effortless.
This creative uses floating clouds as a cue for ease and effortlessness.
Paired with the bold headline and product UI, it presents international payments as something simple and accessible rather than stressful
or complex.
This creative uses floating clouds as a cue for ease and effortlessness. Paired with the bold headline and product UI,
it presents international payments as something simple and accessible rather than stressful
or complex.
Industry: Fintech
Deliverable: App Install Creative
Touchpoint: Social Media | Appstore
Industry: Fintech
Deliverable: App Install Creative
Touchpoint: Social Media | Appstore
The brand email, made less boring.
The brand email, made less boring.
Instead of presenting the newsletter as just another routine inbox notification, this creative plays on the pop - cultural meaning of ‘tea’ as gist or insider information, using the visual to make the newsletter feel like something the reader really needs to open.
Instead of presenting the newsletter as just another routine inbox notification, this creative plays on the pop - cultural meaning of ‘tea’ as gist or insider information, using the visual to make the newsletter feel like something the reader really needs to open.
Industry: Digital Media
Deliverable: Newsletter Header
Touchpoint: Email
Industry: Digital Media
Deliverable: Newsletter Header
Touchpoint: Email
BRAND AND
MARKETING DESIGN FOR SAAS AND CONSUMER BRANDS
BRAND AND
MARKETING DESIGN
FOR SASS AND
CONSUMER BRANDS
DIGITAL
DIGITAL
DIGITAL
Digital Ads | Social Media Creatives | Campaign Creatives.
Email Creatives | In-App Mobile Creatives | Website Assets.
Ecommerce Statics | Brand Communication Creatives (Other)
Digital Ads | Social Media Creatives | Campaign Creatives.
Email Creatives | In-App Mobile Creatives | Website Assets.
Ecommerce Statics | Brand Communication Creatives (Other)
Digital Ads | Social Media Creatives | Campaign Creatives.
Email Creatives | In-App Mobile Creatives | Website Assets.
Ecommerce Statics | Brand Communication Creatives (Other).
Brochures | Reports | Billboards.
Brochures | Reports | Billboards.
Brochures | Reports | Billboards.
DECKS
DECKS
DECKS
Pitch Decks | Sales Decks | Business Presentations.
Pitch Decks | Sales Decks | Business Presentations.
Pitch Decks | Sales Decks | Business Presentations.
DESIGN THAT SUPPORTS GROWTH DESIGN THAT SUPPORTS GROWTH
DESIGN THAT SUPPORTS GROWTH DESIGN THAT SUPPORTS GROWTH
WORK (GALLERY)
WORK (GALLERY)
ABOUT ME
ABOUT ME
A marketing and brand designer with 7+ years of experience crafting compelling, results- driven visuals for SaaS, B2C and Ecommerce brands.
My design expertise cuts across different tiers of brand communications and marketing, where I create high-impact marketing creatives that engage audiences, drive conversions and build brand loyalty.
Starting out in the creative industry as a Television scriptwriter,
I explored roles in copywriting, concept development, video editing and motion design before finding my true and authentic creative self in design for brand and marketing.
These diverse creative backgrounds give me a distinct advantage as a brand designer, allowing me to approach projects with strategic insight and story telling expertise.
Across social, email, web, and mobile, the goal stays the same: thoughtful work that supports growth, strengthens brand perception, and makes the product easier to understand and use.
A marketing and brand designer with 7+ years of experience crafting compelling, results- driven visuals for SaaS, B2C and Ecommerce brands.
My design expertise cuts across different tiers of brand communications and marketing, where I create high-impact marketing creatives that engage audiences, drive conversions and build brand loyalty.
Starting out in the creative industry as a Television scriptwriter,
I explored roles in copywriting, concept development, video editing and motion design before finding my true and authentic creative self in design for brand and marketing.
These diverse creative backgrounds give me a distinct advantage as a brand designer, allowing me to approach projects with strategic insight and story telling expertise.
Across social, email, web, and mobile, the goal stays the same: thoughtful work that supports growth, strengthens brand perception, and makes the product easier to understand and use.
A marketing and brand designer with 7+ years of experience crafting compelling, results- driven visuals for SaaS, B2C and Ecommerce brands.
My design expertise cuts across different tiers of brand communications and marketing, where I create high-impact marketing creatives that engage audiences, drive conversions and build brand loyalty.
Starting out in the creative industry as a Television scriptwriter, I explored roles in copywriting, concept development, video editing and motion design before finding my true and authentic creative self in design for brand and marketing.
These diverse creative backgrounds give me
a distinct advantage as a brand designer, allowing me to approach projects with strategic insight and story telling expertise.
Across social, email, web, and mobile, the goal stays the same: thoughtful work that supports growth, strengthens brand perception, and makes the product easier to understand and use.
©
©
©
2025 TBENSON. All Rights Reserved. Website designed by me, not claude.
2025 Tony Benson. All Rights Reserved. Website designed by me not claude.
2025 TBENSON. All Rights Reserved. Website designed by me, not claude.