Brand & Marketing Design
For SaaS & Consumer Brands
Brand and Marketing Design
for SaaS and Consumer Brands
A brand can have a great product, the right offer,
and still lose people at the point of communication.
This is what design solves - It presents the value and
message in a way that people get it, and the
next step they need to take is obvious and clear.
A brand can have a great product, the right offer, and
still lose people at the point
of communication. This is what design solves - It presents the value and message in a way that the customer gets it, and the next step they need to take is obvious and clear.
A brand can have a great product, the right offer, and still lose people at the point of communication.
This is what design solves - It presents the value and message in such a way that the customer gets it, and the next step they need to take is obvious and clear.
CREATIVE BREAKDOWN
CREATIVE BREAKDOWN
CREATIVE BREAKDOWN
DESIGN NOTES
DESIGN NOTES
A brief look at selected creatives, the thinking behind them, and the message each one was built
to communicate.
A brief look at selected creatives, the thinking behind them,
and the message each one was built to communicate.
A brief look at selected creatives, the thinking behind them,
and the message each one was built to communicate.
SaaS Fintech
SaaS Fintech
FEATURE UPDATE,
NOT FEATURE DUMP
FEATURE UPDATE,
NOT FEATURE DUMP
This creative avoids turning a product update
into a feature dump. It keeps the app interface
central and gives the message one clear job:
show what is new and why it helps.
This creative avoids turning a product update
into a feature dump. It keeps the app interface
central and gives the message one clear job:
show what is new and why it helps.
App Update Creative
App Update Creative
•
Social Media
Social Media
Beauty & Wellness
BENEFIT-LED BUT STILL
EASY ON THE EYE
The flavors are introduced by using strawberries
and watermelon imagery. The soft, pastel palette makes
this ad standout in the feed, creating an aesthetic yet
effective base for the product and ingredient callouts.
Static Ad
•
META
CPG / Food & Wellness
MAKING THE NUTRITION
CLAIM FEEL EDIBLE
This creative turns a nutrition benefit into something easy
to grasp quickly, by pairing strong copy with product
presence and food imagery. Essentially making the offer
feel appetizing rather than clinical.
Product Benefit Creative
•
Email Campaign
Digital Entertainment
THE CLASSICS HAVE
A NEW STATION
Created for a throwback thursday campaign, the turn table
sets the nostalgic tone, while the play button keeps the idea
connected to streaming. Together, they show Boomplay as
an app where music heads can stream old school songs.
App Install Creative
•
Web Display
SaaS Fintech
FEATURE UPDATE,
NOT FEATURE DUMP
This creative avoids turning a product update
into a feature dump. It keeps the app interface central and gives the message one clear job: show what is new and why it helps.
App Update Creative
•
Social Media
Beauty & Wellness
BENEFIT-LED BUT STILL EASY ON THE EYE.
The flavors are introduced by using strawberries and watermelon imagery. The soft, pastel palette makes this ad standout in the feed, creating an aesthetic yet effective base for the product and ingredient callouts.
Static Ad
•
META
CPG/Food & Wellness
MAKING THE NUTRITION CLAIM FEEL EDIBLE
This creative turns a nutrition benefit into something easy to grasp quickly. With a strong copy, product presence and food imagery, the offer begins to feel more appetizing rather than clinical.
Product Benefit Creative
•
Email Campaign
Digital Entertainment
THE CLASSICS HAVE
A NEW STATION
Created for a #TBT campaign, the turn table sets off the nostalgic mood, while the play button keeps the idea connected to streaming. By pairing these
two visual elements, Boomplay is seen as an app where music heads can stream old school songs.
App Install Creative
•
Web Display
Beauty & Wellness
BENEFIT-LED BUT
STILL EASY ON THE EYE
The flavors are introduced by using strawberries
and watermelon imagery. The soft, pastel palette
makes this ad standout in the feed, creating an
aesthetic yet effective base for the product and
ingredient callouts.
Static Ad
•
META
CPG/Food and Wellness
MAKING THE NUTRITION
CLAIM FEEL EDIBLE
The creative turns a nutrition benefit into
something easy to grasp quickly, using a
familiar comparison, strong product presence,
and food imagery that makes the offer feel
appetizing rather than clinical.
Product Benefit Creative
•
Email Campaign
Digital Enterainment
THE CLASSICS
HAVE A NEW STATION
Created for a Throwback Thursday campaign,
the turntable sets the nostalgic tone, while the
play button hints at - digital streaming. Together,
they connect old-school music with Boomplay as
the modern way to rediscover and stream it.
App Install Creative
•
Web Display
Brand and Marketing Design For SaaS and Consumer Brands
BRAND AND
MARKETING DESIGN
FOR SASS AND
CONSUMER BRANDS
DIGITAL
DIGITAL
DIGITAL
Digital Ads | Social Media Creatives | Campaign Creatives.
Email Creatives | In-App Mobile Creatives | Website Assets.
Ecommerce Statics | Brand Communication Creatives (Other)
Digital Ads | Social Media Creatives | Campaign Creatives.
Email Creatives | In-App Mobile Creatives | Website Assets.
Ecommerce Statics | Brand Communication Creatives (Other).
Digital Ads | Social Media Creatives | Campaign Creatives.
Email Creatives | In-App Mobile Creatives | Website Assets.
Ecommerce Statics | Brand Communication Creatives (Other)
Brochures | Reports | Billboards.
Brochures | Reports | Billboards.
Brochures | Reports | Billboards.
DECKS
DECKS
DECKS
Pitch Decks | Sales Decks | Business Presentations.
Pitch Decks | Sales Decks | Business Presentations.
Pitch Decks | Sales Decks | Business Presentations.
DESIGN THAT SUPPORTS GROWTH DESIGN THAT SUPPORTS GROWTH
DESIGN THAT SUPPORTS GROWTH DESIGN THAT SUPPORTS GROWTH
WORK (GALLERY)
WORK (GALLERY)
ABOUT ME
ABOUT ME
A marketing and brand designer with 7+ years of experience crafting compelling, results- driven visuals for SaaS, B2C and Ecommerce brands.
My design expertise cuts across different tiers of brand communications and marketing, where I create high-impact marketing creatives that engage audiences, drive conversions and build brand loyalty.
Starting out in the creative industry as a Television scriptwriter,
I explored roles in copywriting, concept development, video editing and motion design before finding my true and authentic creative self in design for brand and marketing.
These diverse creative backgrounds give me a distinct advantage as a brand designer, allowing me to approach projects with strategic insight and story telling expertise.
Across social, email, web, and mobile, the goal stays the same: thoughtful work that supports growth, strengthens brand perception, and makes the product easier to understand and use.
A marketing and brand designer with 7+ years of experience crafting compelling, results- driven visuals for SaaS, B2C and Ecommerce brands.
My design expertise cuts across different tiers of brand communications and marketing, where I create high-impact marketing creatives that engage audiences, drive conversions and build brand loyalty.
Starting out in the creative industry as a Television scriptwriter, I explored roles in copywriting, concept development, video editing and motion design before finding my true and authentic creative self in design for brand and marketing.
These diverse creative backgrounds give me
a distinct advantage as a brand designer, allowing me to approach projects with strategic insight and story telling expertise.
Across social, email, web, and mobile, the goal stays the same: thoughtful work that supports growth, strengthens brand perception, and makes the product easier to understand and use.
A marketing and brand designer with 7+ years of experience crafting compelling, results- driven visuals for SaaS, B2C and Ecommerce brands.
My design expertise cuts across different tiers of brand communications and marketing, where I create high-impact marketing creatives that engage audiences, drive conversions and build brand loyalty.
Starting out in the creative industry as a Television scriptwriter,
I explored roles in copywriting, concept development, video editing and motion design before finding my true and authentic creative self in design for brand and marketing.
These diverse creative backgrounds give me a distinct advantage as a brand designer, allowing me to approach projects with strategic insight and story telling expertise.
Across social, email, web, and mobile, the goal stays the same: thoughtful work that supports growth, strengthens brand perception, and makes the product easier to understand and use.
©
©
©
TBENSON. ALL RIGHTS RESERVED. WEBSITE DESIGNED BY ME.
TBENSON. ALL RIGHTS RESERVED. WEBSITE DESIGNED BY ME.
2025 Tony Benson. All Rights Reserved. Website designed by me not claude.